Identify gaps, outdated information, or underperforming pieces that need improvement. Use this analysis to inform your future content creation and optimization efforts. This info will guide how you create content and help you speak in a way that connects with your audience. Create profiles of your ideal customers – their age, interests, problems, and what kind of content they like. Good, helpful, engaging content is vital for getting other sites to link to yours naturally. Search engines use automated “crawlers” to find and visit webpages by following links across the web.
Analyze Competitors’ Keywords & Rankings
A simple structure, without too many subdirectories, can aid Google crawlers in indexing your website and its pages. You should start by picking a WordPress theme that is mobile responsive. To easily check your website loading speed in WordPress, you can use the MonsterInsights Site Speed report. For example, if someone searches for the best WordPress plugins, the top results are mostly listicles. The authors and Google believe that these searchers want to compare and likely install a new WordPress plugin.
Increased traffic
Which will really help you dive into the different aspects of SEO and how to tackle them. SEO is all about optimizing your website to increase your online visibility. Well, there’s a lot you can do and it can be divided up into three main areas. In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.
Prominence is also based on information that SEO Anomaly Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking.
- Frequent refreshes of your content and timely updates are important if you want to rank high in search engines.
- Links coming from the main content of a page are known as contextual or editorial links.
- There is also a Yoast SEO app for Shopify that comes with a lot of the same features, but is more focused on SEO for online stores.
- Search engines value user experience (UX) and reward websites that provide a positive experience.
But they also use User Experience Signals to see if people start interacting with your content differently (for example, they notice people start bouncing from the page right away). Well, unless you update that content on a regular basis, it’s going get out of date REALLY quickly. Specifically, Google wants to see that your content is still relevant and up to date. For example, if you click from the first results — and quickly bounces back to the search results — that’s a strong sign that the result didn’t make you happy.