And don’t forget to grab our SEO audit checklist for a quick revision later on. I know, tackling a technical SEO audit may seem daunting at first sight. But I hope that following the instructions of my technical SEO audit checklist will help you nail this task and maintain your website in good shape. You can check the state of your schema markup in Google Search Console. Access Google Search Console, navigate to the Enhancements section, and review the status of different types of structured data markup implemented on your pages.
SEO Audit
To initiate the scan, open WebSite Auditor and create a project. On the start screen, enter your website’s URL and click Next. If you’ve already used WebSite Auditor before, just click New on the top bar to start a new project. However, any of the reputable audit tools above like Semrush or Ahrefs will do a great job as well (often at a higher price point).
GrowthBar has a number of features, but it really excels in content auditing. Resolve this by frequently updating content to keep it high-quality, relevant, and up to date. You can ask Google to recrawl your page using the URL Inspection Tool. Broken links disrupt the user experience because they don’t redirect to other pages, so it’s important to find, report, and repair them using your preferred site audit tool. To check your website’s mobile friendliness, use Google Lighthouse to run an audit for performance, accessibility, SEO, and progressive web apps (PWA).
Content value
- Moreover, print advertising is often perceived as intrusive, junk, or spam.
- Once, my client in the home care industry was hit with a content penalty back in 2019.
- This approach sets the stage for a thorough analysis of your entire site.
- If your traffic’s gone to zero, you may need to check for a manual action.
Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details. When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays. If you get your score to the mid-80s, then you’re usually in great shape. I’ve not seen noticeable SEO gains from pushing scores much higher than that. If you’re using WordPress, most themes are mobile-optimized by default.
Run the website URL through a site audit tool.
Regular SEO audits can help you overcome this challenge head-on. The different levels of SEO audits cater to various needs and stages of online development. Consider your current situation, long-term goals, and available resources when selecting the right audit level.
Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content. Top-notch content earns search engine favor and user SEO Anomaly engagement. Prioritize valuable, engaging content to supercharge your site’s performance. With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content.
You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue. So you can stay on top of future issues before they hurt your organic search performance. The entire point of this SEO audit is to improve your website’s performance. You can tweak the timeframe to see your organic traffic performance over a longer time period.
They measure a page’s load time, interactivity, and the stability of the content as it loads. If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic. Start by checking if your website is indexed by Google and if there are any crawl errors.
In the first part of your website audit, I’d focus on how users navigate your website — from your homepage to blog posts, to landing pages, and any related content in between. Creating a website audit report that clearly communicates the site issues found (and what to do about them) is an easy job when you have the right tools. Website audits usually evaluate a site for its content and technical performance.